Free playbook, 8 short pages
The 5-minute playbook for starting a faceless Instagram page
The starting playbook I give our students: 8 short pages on the whole model, the 3 moves that get you started and what you sell later. You can read it in five minutes.
8 short pages, PDF
Our student Robert B. grew a page that was going nowhere to 100,000 followers in 108 days.
What’s inside
What you get
- 1The whole model, on one page
How a page gets attention, builds a connection and then makes an offer.
- 2The 3 moves
Pick a niche that’s growing, model what’s already viral, add your twist.
- 3The research loop
Why copying what already works beats waiting for a creative idea.
- 4The twist
How one small page with a clear twist built a stronger brand than five bigger pages.
- 5What you sell, and in what order
Emails first, then your own offer, then sponsorships.
- 6Your first week
What to do on each day of your first week.
Who made this
Hi, I’m Arnas
In November 2020 I started a faceless page called Passionate Income, and it grew past 1,000,000 followers while almost nobody knew what I looked like.
Since then I’ve spoken one on one with more than 500 people about building their own page, and the pages built with my strategies have 100 million followers combined.